I am sorry I’ve been missing for a while, and I hope with all my heart that you and your loved ones are well. It is time to resume a new rhythm and face what is now called the “new normal”.
THE NEW NORMAL
We are all getting back up on our feet and we are starting to hear about something called the “new normal”, and although the next few months are looking way better than the previous ones, this new dimension is forcing us to question our priorities, and adapt to a new reality.
This makes us:
- Spend more time at home and cut down on fun and outdoor activities
- Travel less often
- Seek more time to connect with family and loved ones
Although you can enjoy being at home living on your own, with your family or with your roommates, these new limitations can generate worry and anxiety. What most of us do when we are afraid is to take refuge in the love of the people we care for the most. And since we can’t travel to be together physically, we have all used video calls like never before in our lives.
There are those who have worked out every day following their coaches’ live stories on Instagram, those who have visited museums thanks to virtual tours, those who have realized that their next home better has a garden. For those of us who live abroad, even though we have been away from our families for years, there have never been so many calls with our parents and happy hours with friends, toasting with our phones or computer screens.
FROM SOCIAL DINNER TO VIRTUAL COOKING
Andre and I have also gone through all these moments and reflections, and as it surely has happened to you, we have also found ourselves at the same crossroads as any other entrepreneur: reinvent yourself or die.
Thus, we have put aside the 2020 projects for which we had worked so hard in 2019 and launched into the Virtual Cooking adventure. For our online cooking and baking sessions, we have experimented with a method that suits our philosophy and mission better than a live on social media, or a pre-taped video cooking class.
Our mantra has always been to “bring people and cultures together through food” and to do it in the best way, people have to be able to talk to each other, share stories and experiences while cooking, and not just follow us while we cook.
With this activity, we have been able to organize …
- Birthday parties for people who live very far from their loved ones
- Surprises for those who live on different continents, and gathered them to enjoy together as if they were in the same house